This is awesome--I hope a specific leadership component is including.

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This is a great initiative.

Funny enough, Roger Martin recently published an article called "Ways of Understanding" (https://rogermartin.medium.com/ways-of-understanding-4a4284087d3a) where he explores the "case method" which both Peter Drucker and Albert Einstein used in their approach to research.

Telling enough, this is fundamentally different from the "Conventional Scientific Research Methodology" (CSRM), both in approach, and of course, when to use it. Based on https://www.processexcellencenetwork.com/tools-technologies/articles/how-to-conduct-research-like-drucker-and-einstein#, Roger Martin basically pitches the two approaches as follows:

- the case method is perfect to study emerging phenomena (or, as Roger Martin calls it, *mysteries in search of a heuristic*, whereas

- the CSRM is best for well-known phenomena around which a theory (or hypothesis) can be formulated easily and which can then be *formalized* into an algorithm.

Probably not new to you, but for me at least, it was quite an eye-opener. I also tend to think that both your approach to collaborative research, your thoughts about PARPA &Co. *and* the Brains initiative are both tackling "*mysteries in search of a heuristic*".

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